2001 was founded with one goal: bring people together. We saw a drastic divide between rural and coastal style that was representative of American culture at large. The two lack what the other needs. Minimal, modern coastal style lacks the heart of Western flair, while rural styles lack the comfort and fashionability found on the coasts. The divide between middle America and coastal America calls for a need for change -- 2001 strives to bridge the two to forge a vision for a better future that serves all. 

When we say we make "Western flair for ordinary squares," we aren't demeaning our customers, but emphasizing the joy of Westernwear that should be shared by all Americans. You should see our team, we're the biggest group of squares you've ever met. But we love the style of the contemporary cowboy, a style which we inject into each item that provides its wearer a unique individualism that is found nowhere else but through that western flair. 

We're a small group of college students running this brand with whatever free time we can get. This is our passion. So feel free to reach out. If you love our product, if you hate our product, if you want to learn more about what we're doing, whatever it may be, shoot us a message.